The rapid growth of information technology has led to the development of global networks, expanding communication and information infrastructures, and fostering the emergence of virtual service organizations. The virtual space in the global competitive landscape has increased information production within organizations. This production of information in virtual organizations reduces investment costs and the time required to achieve results. A notable example is Customer Relationship Management (CRM). As a prominent instance of organizational-customer interaction in virtual environments, CRM plays a pivotal role in enhancing relationships between customers and virtual organizations.
This article explores the role of virtual organizations in managing customer relationships, with a focus on the effects of these organizations on various domains, such as resource planning, customer relationship management, and web services. It discusses the importance of integrating organizational processes and technologies to improve communication with customers and create long-term relationships. The impact of virtual organizations on customer behavior and value creation is emphasized, particularly in relation to the development and implementation of customer relationship management strategies.
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