Competitive Intelligence: A Case Study on Qoros Automotive Manufacturing

Authors / roleAhmadinia, H., & Karim M

Venue / institutionJournal of Intelligence Studies in Business

Publication date2016-01-01

Record typePublication

Journal / collectionJournal of Intelligence Studies in Business

DOI10.37380/jisib.v6i2.173

Suggested citationAhmadinia, H., & Karim M, (2016). Competitive intelligence: a case study on Qoros automotive manufacturing, Journal of Intelligence Studies in Business, 6 (2), 52-65. https://doi.org/10.37380/jisib.v6i2.173

LanguageEnglish

FormatPublication

ABSTRACT

In this paper, Qoros automotive manufacturing company, which is aiming atexpanding their market in Europe, will be analyzed. In this case, the challenges that theaforementioned company has faced will be explained and some recommendations regardingmarketing, strategy, production methods and other related issues based on competitiveintelligence models like SWOT, Porter's Five Forces Analysis, ADL Matrix, and other relatedtheories will be provided.

KEYWORDS

Qoros automotivecompetitive intelligencemarket analysis

In this paper, Qoros automotive manufacturing company, which is aiming at expanding their market in Europe, will be analyzed. In this case, the challenges that the aforementioned company has faced will be explained and some recommendations regarding marketing, strategy, production methods and other related issues based on competitive intelligence models like SWOT, Porter’s Five Forces Analysis, ADL Matrix, and other related theories will be provided.

Competitive Intelligence: A Case Study on Qoros Automotive Manufacturing

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